Course Overview
The BSc (Hons) Applied Business Psychology with Foundation Year is an interdisciplinary degree that combines the study of human behaviour with core business principles. The programme gives you the opportunity to explore how psychological theories can be applied to areas such as marketing, management, human resources and consumer behaviour. On your Foundation Year, you will have the opportunity to develop academic and employability skills essential for higher education study while being introduced to key concepts in psychology and business management. The following year of study will deepen your understanding of psychology and business integration. You will also develop key employability skills, critical thinking, problem-solving, communication, teamwork, and adaptability, all of which are vital for success in the fields of business and psychology. As you advance to Level 5, you will delve deeper into key concepts and principles introduced in earlier modules, such as human resource management including equality, diversity, and inclusion, the psychology of leadership and management, entrepreneurship and innovation. Students will gain insights into digital marketing strategies from a business psychology perspective. In your last year, you will use your knowledge gained to tackle advanced topics and apply strategic thinking to organisational development. These modules will equip you with a thorough understanding of how psychological principles can facilitate transformations and changes within businesses. You will get an insight into the psychological aspects of online communication, and virtual interactions, essential for understanding the challenges and opportunities presented by the digital age. You will also explore strategic decision-making processes crucial for driving organisational success and learn essential negotiation techniques and strategies. The Career Paths in Business and Psychology module helps you explore and plan your professional trajectory by identifying potential career opportunities that leverage both business acumen and psychological understanding. Additionally, the Project module will allow you to apply knowledge and skills to real-world challenges, fostering critical thinking and problem-solving abilities.
Course Structure
Year 0 - Foundation Year
Academic Integrity and Assessment
Foundations in Business
Foundations in Psychology
Job Search Techniques and Professional Behaviour
Personal Development and Career Exploration
Study Strategies and Academic Development
Year 1 - Level 4
Business Ethics
Consumer Behaviour
Economics for Business
Marketing Essentials
Research Methods
Social Psychology
Year 2 - Level 5
Digital Marketing
Entrepreneurship and Innovation
Human Resource Management
International HRM
Positive Psychology in the Workplace
Psychology of Leadership and Management
Year 3 - Level 6
Career paths in Business and Psychology
Cyber psychology
Negotiations
Organisational Development and change
Strategic Management
Project
Learning Outcomes
Apply psychological principles to business contexts and organizational behavior
Understand consumer behavior and marketing strategies from a psychological perspective
Develop research methods and critical thinking skills in business psychology
Apply human resource management principles with psychological insights
Understand leadership, management, and organizational development
Analyze digital marketing and cyber psychology in modern business environments
Apply strategic management and negotiation techniques in business contexts
Develop career planning and professional development skills
Conduct applied research projects in business psychology
Integrate psychological and business knowledge for organizational success
Course Benefits
Foundation Year provides essential academic and professional skills development
Interdisciplinary approach combining business and psychology
Development of transferable skills: critical thinking, communication, adaptability
Practical application of psychological principles in business contexts
Focus on contemporary issues: digital marketing, cyber psychology, organizational change
Strong emphasis on employability and career development
Research and project-based learning opportunities
Understanding of human behavior in organizational settings
Strategic thinking and negotiation skills development
Preparation for diverse careers combining business and psychological expertise
Career Opportunities
Marketing Coordinator
Industrial Counsellor
HR Executive
Management Consultant
Market Research Analyst
Organizational Development Consultant
Talent Management Specialist
Consumer Behavior Analyst
Digital Marketing Manager
Leadership Development Consultant
Business Psychologist
Change Management Specialist
Negotiation Consultant
Career Development Advisor
Progression Routes
- Master's in Business Psychology
- Master's in Organizational Psychology
- Master's in Human Resource Management
- Professional qualifications: BPS accreditation, CIPD membership
- Postgraduate Diploma in Business and Applied Psychology
Admission Requirements
Entry Requirements
- No prior business or psychology experience required
- Foundation Year designed for diverse entry backgrounds
- Interest in understanding human behavior in business contexts
- Motivation to develop interdisciplinary business and psychological skills
Additional Requirements
- Interview required - to assess motivation and suitability for business psychology
- 350-word essay on 'Why I want to study business psychology' or 'How human behavior impacts business success'
Tuition and Fees
Deposit
20% - 20% of tuition fee required upon acceptance to secure your place
Scholarships
Scholarships are available
Scholarships can cover up to 30% of the tuition fees.
Accreditation
Ofqual-regulated Bachelor's Degree