Course Overview
This course is designed to develop knowledge, skills, and experience in digital marketing and to combine creative elements with digital skills, preparing students for an ever-changing career. In a world where everything in business is innovation and marketing, this course gives students the tools to cultivate demand for new and existing products and services and develop increasingly vital relationships with customers. Awarding body: Ravensbourne University London Course duration: 4 years Course type: Full-time The programme uses a wide range of assessment methods including practical projects, presentations, and digital marketing campaigns. Students will develop skills in digital marketing basics, marketing data analysis, consumer behaviour, web design, photography and video digital creation, and social media marketing.
Course Structure
Foundation Year
Critical & Creative Thinking
Academic & Professional Writing & Communication
Contexts of Creative Industries
Digital Literacies & Skills
Contemporary Issues & Culture
Creative Ventures
Year 1 - Level 4
Marketing and the Digital Context
Applied Digital Marketing
Web Design and Coding Basics
Digital Ads and Analytics
Professional Life Practice "Developing Your Practice"
Professional Life Practice "Exploring Your Practice"
Year 2 - Level 5
Photography and Visual Creation
The Consumer Journey
Branding and Communication Design
Professional Life Practice "Applying Your Practice"
Work-Based Learning
Year 3 - Level 6
Marketing Campaigns and Brand Analysis
Social Media in Industry
Professional Life Practice "Situating Your Practice"
Final Project/Dissertation
Learning Outcomes
Apply digital marketing principles and strategies in modern business contexts
Create and manage digital marketing campaigns and social media strategies
Analyze consumer behavior and digital marketing data effectively
Design and develop websites and digital marketing assets
Apply creative thinking and visual creation skills in marketing
Understand branding and communication design principles
Manage professional practice and work-based learning in digital marketing
Conduct market research and analyze digital marketing performance
Develop comprehensive digital marketing projects and campaigns
Apply ethical and professional standards in digital marketing practice
Course Benefits
Foundation Year provides essential digital marketing and creative skills
Awarded by Ravensbourne University London
Integration of creative elements with digital marketing expertise
Practical focus on web design, social media, and digital analytics
Professional life practice modules throughout all years
Work-based learning opportunities for real-world experience
Development of visual creation and photography skills
Contemporary focus on social media marketing and digital campaigns
Creative and technical skills combination for modern marketing careers
Preparation for dynamic and ever-changing digital marketing industry
Career Opportunities
Digital Marketing Manager
Social Media Manager
Digital Marketing Specialist
Content Marketing Manager
SEO Specialist
Digital Marketing Analyst
Brand Manager
Marketing Communications Manager
Digital Campaign Manager
Social Media Strategist
Marketing Coordinator
Digital Content Creator
Marketing Consultant
Brand Marketing Specialist
Progression Routes
- Master's in Digital Marketing
- Master's in Marketing Communications
- Master's in Business Administration with Marketing focus
- Professional qualifications: CIM, Google Analytics, HubSpot certifications
- Postgraduate Diploma in Digital Marketing
Admission Requirements
Entry Requirements
- Application based on previous qualifications: Minimum of 90 credits from a Level 3 qualification such as A Levels or BTECs
- Mature learners (aged 21+): Assessment based entry considering prior experiences (work, voluntary, life, and other experiences) relevant to the course
Additional Requirements
- Personal statement (500 words)
- English language test (minimum 60% score, equivalent to IELTS 5.5)
- Maths test (minimum 50% score)
- SAPE assessment (Screening for Accreditation of Prior Experience)
- Interview required - to assess suitability for digital marketing
Tuition and Fees
Deposit
Contact institution - Contact FSB for deposit information
Scholarships
Scholarships are available
Scholarships can cover up to Contact institution of the tuition fees.
Accreditation
Ravensbourne University London