Bachelor's
Business & Management
On-Campus

BA (Hons) Business Management Degree

Offered by Birkbeck, University of London

England
3 years
English
Intakes: September, January

Course Overview

The BA (Hons) Business Management Degree is a comprehensive 3-year program that provides students with a solid foundation in business principles and practices. The course is designed to develop critical thinking, leadership, and practical business skills through a combination of theoretical knowledge and real-world applications. Students will explore contemporary business environments, marketing strategies, human resource management, financial planning, and business ethics while gaining the flexibility to specialize in Marketing, Human Resource Management, or Entrepreneurship in their final year. The program is accredited by the Chartered Management Institute (CMI), providing graduates with both an academic degree and a professional qualification upon completion.

Course Structure

Year 1 (Level 4)

Contemporary Business Environment

Identify and describe internal organisational structures, functions and processes of businesses. Explain and analyse risks and opportunities from internal and external factors affecting contemporary organisations.

20 credits

Marketing Principles and Practice

Apply and adapt marketing concepts and tools to satisfy customer needs and business goals. Discuss marketing concepts and principles, and analyse latest marketing trends.

20 credits

People and Talent

Focus on Human Resources and People Development using the Employee Life Cycle model. Apply appropriate techniques to resolve workplace issues and promote best practices.

20 credits

Financial Knowledge and Skills for Modern Businesses

Examine financial terms, interpret basic financial statements, make financial planning recommendations, and prepare budgets using technological solutions.

20 credits

Year 2 (Level 5)

Organisational Leadership and Culture

Consider organisational behaviour concepts and explain how leadership and culture influence organisations. Create personal development plans for professional growth.

20 credits

Business Intelligence

Examine how Business Intelligence supports decision-making and evaluate BI technology suitability. Learn to interpret, visualise, and present data effectively.

20 credits

Operations and Project Management

Consider key principles, models and approaches for project and operations management. Design comprehensive project plans using suitable software.

20 credits

Business Ethics, Sustainability and Social Impact

Identify and discuss ethical and sustainability issues confronting organisations. Use the 2030 Sustainable Development Goals framework to provide solutions.

20 credits

Year 3 (Level 6)

Applied Business Strategy

Apply business strategy and management theories to conduct strategic audits. Justify sustainable strategies and produce implementation plans.

20 credits

Digital Marketing (Marketing Specialisation)

Critically evaluate digital technologies' impact on business activities. Examine digital analytics importance and develop responsible digital marketing campaigns.

20 credits

Human Resource and the Business (Human Resource Management Specialisation)

Consider the relationship between HR and business goals. Evaluate HR's role in leading change and workforce planning practices.

20 credits

Innovation and Business Planning for Entrepreneurs (Entrepreneurship Specialisation)

Evaluate business idea feasibility by developing comprehensive business plans for start-up ventures. Deliver effective business pitches.

20 credits

Advanced Marketing with Consumer Behaviour (Marketing Specialisation)

Explore latest marketing and consumer research. Critically analyse strategic marketing decisions and craft sustainable marketing recommendations.

20 credits

Applied Human Resource Management (Human Resource Management Specialisation)

Understand HR's crucial role in business success. Navigate pressing business issues and evaluate management practices with innovative solutions.

20 credits

Business Development for Entrepreneurs (Entrepreneurship Specialisation)

Evaluate approaches to achieving growth and identify sustainable opportunities. Assess resources needed and manage business growth risks.

20 credits

Business Project

Conduct a complex business management investigative project. Apply research methods, theoretical frameworks, and propose feasible solutions to business problems.

40 credits

Internship

Gain practical, real-life experience in the business world. Tackle real-life business issues and apply business theory in practical settings.

20 credits

Independent Learning Module

Explore a topic of choice with freedom to negotiate, plan, and conduct comprehensive study. Develop critical thinking and evaluate complex issues from multiple perspectives.

20 credits

Learning Outcomes

Identify and analyse internal organisational structures and business processes

Apply marketing concepts and tools to satisfy customer needs and business goals

Understand human resource management and people development practices

Interpret financial statements and make informed financial planning decisions

Develop leadership capabilities and understand organisational culture

Utilise business intelligence tools to support decision-making

Apply project and operations management principles

Address business ethics, sustainability, and social impact issues

Conduct strategic audits and develop sustainable business strategies

Design and evaluate digital marketing campaigns

Manage human resources in alignment with business objectives

Develop innovative business plans and entrepreneurial ventures

Conduct independent business research and analysis

Course Benefits

CMI accreditation alongside degree qualification at no additional cost

Flexibility to specialize in Marketing, HR Management, or Entrepreneurship

Practical experience through internship opportunities

Diverse assessment methods including presentations, simulations, and projects

Access to CMI resources and ManagementDirect throughout the course

Professional body membership with over 180,000 CMI members

Exemptions from CMI examinations for Chartered Manager status

Real-world application of business theory through case studies and projects

Comprehensive understanding of contemporary business environments

Development of critical thinking and analytical skills

Career Opportunities

Business Manager

Marketing Manager

Human Resource Manager

Business Analyst

Project Manager

Operations Manager

Business Development Manager

Entrepreneur

Management Consultant

Strategic Planner

Financial Analyst

Digital Marketing Specialist

Progression Routes

  • Master's in Business Administration (MBA)
  • Master's in Management or Business Management
  • Professional qualifications: CMI Chartered Manager status
  • Specialized Master's programs in Marketing, HR, or Entrepreneurship

Admission Requirements

Entry Requirements

  • Diploma of Secondary Education or High School equivalent

Language Proficiency

English language proficiency required for international applicants

Accepted Tests:

  • IELTS for UKVI Academic: Minimum score of 6.0 (minimum 5.5 in each skill sub-set)
  • Password Skills Plus Test: Minimum score of Accepted

Tuition and Fees

Current Pricing (until July 2025)
Annual Tuition:£12,000 per year

Deposit

Varies - Deposit requirements vary by intake and scholarship eligibility

Scholarships

Scholarships are available

Scholarships can cover up to Varies by intake of the tuition fees.

Accreditation

Chartered Management Institute (CMI)

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Tuition Fee£12,000 per year
Study ModeOn-Campus
Next IntakeSeptember, January
Duration3 years
Additional Information